Scarlett Lewis founded the Choose Love Movement after her son, Jesse, was murdered during the Sandy Hook Elementary School tragedy in December 2012. It is one of the worst mass shootings in U.S. history. Shortly after his death, Scarlett decided to be part of the solution to the issues that we’re seeing in our society today—and that also caused the tragedy. She created the Choose Love Movement and became an advocate for character development and social and emotional learning (SEL), which teaches children how to manage their emotions, feel connected, and have healthy relationships. CHOOSE LOVE